Mission and Vision

Changing Advertising

No matter how advertising forms and technologies change, the way people receive advertising has not changed in a hundred years, and that is - passively. It is because of passivity that advertising is burdened with the reputation of interference, aversion, avoidance, inefficiency, and waste. When people actively watch ads, the entire advertising-based ecosystem will surely be changed.

The Land of Stories

Advertising itself is not annoying, but the way it appears can be. If users actively watch ads, ads need not be repeated or rushed but instead tell a complete brand story, moving and inspiring emotions to resonance. When 30sec becomes "the land of stories", emotional advertising will flourish, and brands will output goodness through advertising.