30sec Whitepaper
Conditions
  • WHAT is 30sec
    • Overview
    • Mission and Vision
    • Our Dream
    • User Guidelines
  • 30sec App
    • How to Earn YET
      • Entry System
      • Ads System
      • Token System
      • Quest System
      • NFT Privilege System
      • User Leveling System
      • Video Channel System
    • How to Claim SEE
    • Store Purchase
    • Social Features
  • Token
    • Overview
    • $YET
      • Allocations
      • Token Metrics
    • $SEE
      • Allocations
      • Token Metrics
    • Ecosystem
    • Revenue Streams
    • Scenarios
  • Advertiser
    • How to Advertise
      • Overview
      • Advertising System
      • Anti-cheating System
      • Upcoming Features
    • How to sell
      • Overview
      • Sales System
      • Privilege System
  • YET Branding
    • "Sonnet About YET"
    • "YETCOFFEE"
    • "YETSTORE"
    • "YETGOODS"
    • "NOT YET DAY"
  • About
    • LOVE FUND
    • Roadmap
    • Milestone
    • DAO
    • Team
  • Conditions
    • Terms of Use
    • Privacy Policy
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On this page
  • Our Mission
  • Changing Advertising
  • The Land of Stories
  1. WHAT is 30sec

Mission and Vision

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Last updated 2 months ago

Our Mission

We are not meme coins.

We are not a project with a life span of only 6 months.

We are not a crypto game that lets you earn once and it's over.

We are not the web3 project where you lose everything in one go.

We stand at the intersection of web2 and web3.

We make watch-to-earn a sustainable economic model.

We are a revolutionary web3 advertising media.

We are the land of stories for brands.

We rebuild the relationship between users and ads.

We are driving the era of incentive advertising.

We are the pioneer of the Time Economy.

Our mission

— To change advertising

Changing Advertising

No matter how advertising forms and technologies change, the way people receive advertising has not changed in a hundred years, and that is - passively. It is because of passivity that advertising is burdened with the reputation of interference, aversion, avoidance, inefficiency, and waste. When people actively watch ads, the entire advertising-based ecosystem will surely be changed.

The Land of Stories

Advertising itself is not annoying, but the way it appears can be. If users actively watch ads, ads need not be repeated or rushed but instead tell a complete brand story, moving and inspiring emotions to resonance. When 30sec becomes "the land of stories", emotional advertising will flourish, and brands will output goodness through advertising.