> For the complete documentation index, see [llms.txt](https://whitepaper.30sec.net/30sec/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.30sec.net/30sec/about/team.md). # Team Unlike tech companies with technical backgrounds, the 30sec team comes from Left Advertising. We have over 20 years of experience in advertising and brand services. We are a highly integrated branding service provider, a hybrid of brand strategy consulting, marketing communications, creative design, architecture and interior design, and brand aesthetics. We have created a lot of ad commercials and rebranded for top brands in different industries. We deeply understand the communication between advertising and users, brands and consumers. We are well-versed in the industry's underlying pain points, which is an irreplicable DNA that sets 30sec apart from the others. It is where the competitiveness and differentiation of 30sec lie.